In this digital era, checking our phones and spending most of our time on social media has become a vital need similar to drinking water and eating. Almost every person has a social media account.
Social media influencers are people that hold a huge online presence after having built a brand for themselves and amassed a large number of followers. They create a social media imprint through smart and strategic marketing techniques and aesthetic content.
The more we spend time online; we unconsciously start forming a bond with social media influencers, even start trusting them. So when they introduce a product or advertise a new service, we tend to get interested in it and often end up buying it. This trust that is established between a person and an influencer drives brands to develop their businesses.
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“Social media influencers have taken branding to the next level”
What can social influencers do to your brand?
Social influencing has been freshly introduced to the world of marketing, therefore rules and regulations haven’t been completely set yet. Regarding expenses, every social influencer charges differently based on their popularity and the type of brands they are advocating for.
Choosing which influencer to partner up with can be tricky. First, you have to make sure that the number of followers they have is made out of genuine people and not spam accounts. Second, you have to check if their followers match the profile of your target audience.
Remember, not every influencer is authentic and since your ways of tracking your ROI are restricted, it can be challenging to estimate your profit. Choosing an influencer can be risky for your brand, as choosing the wrong one will add no impact on growing your business.
On the other hand, finding the right influencer can make your brand go viral, having sky-rocketing exposure and providing you with an enormous return on investment.
How to choose influencers for your brand?
Influencers are usually categorized under 3 groups:
• Macro-influencers: accounts that have between 100,000 and 1 million followers.
• Micro-influencers: accounts that have between 10,000 and 100,000 followers.
• Nano-influencers: accounts that have between 1,000 and 10,000 followers.
Nano-influencers have recently surfaced as social influence keeps growing; they can drive strong performance for brands.
Big companies tend to go for macro-influencers because they can reach a bigger audience (20 times the reach of micro-influencers). That way, their product and services are introduced to a wide number of diverse people in a small timeframe.
Note that choosing an influencer with more followers is not always best for your brand. You have to decide if you want to target a large group of people or a smaller niche. Micro-influencers can be very helpful as they have remarkable leadership skills that build trust with their followers. They provide original views, are cheaper to work with, and usually have higher engagement on their content, because of the genuine nature of their audience.
We use professional tools and methods to test influencers; we analyze their content and study their brand and demographics in order to find you the perfect match for your business. We aim to help you grow your online presence, partnering you up with influencers that share a similar target audience of people that will be interested in your products and services.
Are you looking for social media influencers to boost your brand?