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In-Market Research:
The Importance of Market Research

In advertising, it’s better to be ready at all times. So market research is a wise move for business owners; it gives them insight into the industry they’re getting into, provides them with essential data before investing any time or money, and protects them from loss. 

When thoroughly investigating your field of business and the rival companies, you know how and where to put your funds to increase your return on investment (ROI). 

Not taking the time to identify your brand’s message, goals, target audience, how and when to reach them, and what to do in case of any issues will put your business at risk.

Origin is ready to handle all matters related to market research and arm you with all the knowledge you need to start your business journey and be a triumphant entrepreneur. 

Book a meeting

“When starting a business, Market research is your ace in the hole”

Our Process

At Origin, we are firm believers that no brand is similar to another even if both are in the same sector. We value freedom of expression and strive to help every brand on its journey. When partnering with any client, we keep communications open and work hard to examine the data and requirements their business needs.

We have a team of specialists for every field with many years of experience, wisdom, and success under their belts. 

We want to help you write your story, which also shapes ours, meaning we’re keen on making your business thrive because we measure our success by your success.

Although we do most research, your industry knowledge is an important asset for our work. To become an unstoppable dynamic duo, we need to join our expertise with your business savviness.

Why Origin?

Origin is one of the most accomplished branding and advertising agencies in the Middle East. We believe that connection is the basis for every successful brand. That’s why we go all-out to connect with your brand and relay that connection to the public. 

Our team consists of elite experts with a flair for marketing and are natural at connecting with people and influencing them. Opting for Origin will also give you complete access to our other renowned services like copywriting, social media management, SEO, PP, web design, graphic design, and more.

Our market research services will:

●   Give you detailed insights into the industry you’re venturing into

●   Identify common mistakes and provide appropriate solutions to avoid them

●   Conduct a SWOT analysis that pinpoints your strengths and weaknesses and opportunities and threats.

●   Define your target audience, their desires, demands, and behaviors to create target personas that represent these audiences.

●   Provide proper market segmentation that divides your target audience into groups based on needs, interests, demographics, age, etc.

●   Work on product positioning to create a unique characteristic that consumers instantly relate to your brand.

●   Produce a list of the freshest trends in the market that you can follow

●   Forecast the cost and revenues to set the right financial plan

●   Perform a competitive analysis to help you have the upper hand against your competitors

●   Create a strategic marketing mix focusing on the 7Ps: Product, Price, Place, Promotion, People, Process, and Physical evidence. This helps Origin understand your company’s current state and set the right goals for it to stand out from its competitors

●   Help you develop a proper game plan

●   Provide your brand with product testing through focus groups, surveys, and statistics. The data collected will tell you how consumers view, interact, and use your product, as well as their thoughts, reactions, and comments about it.

●   Conduct field trials by releasing a new item for a limited time to see how people react.

Our experts will sit down with you to learn more about your brand, knowledge, goals, expectations, and budgets so that you get the most out of our services and start your business empire. 

If you’re curious about our in-market research services and want to know more, get in touch with Origin

Book a meeting?

We’d love
to hear from you

We’d love to hear from you

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