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Gmail ads:
A Smart Marketing Tool

The bespoke Gmail Ad strategies that Origin offers are unmatched in the field of advertising; we have a proven track record that every Gmail strategy we develop reaches a large number of potential clients and generates excellent opportunities for your business.

Gmail ads are located at the top of Gmail inbox tabs -  If they pique the user’s interest, they can expand and read them. These interactive ads contain videos, inserted links, and images that allow you to engage prospective clients, and you only have to pay per click.

Gmail ads will boost your brand awareness and inspire potential clients to seek out your brand. Using data from YouTube, Google Chrome, and other services permits Google to target their clients. This data delivers tailored advertising that matches the user’s behaviors, goals, and interests and advertising to former clients using remarketing records.

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“Gmail ads have changed the outlook on email marketing”

Just like the Display campaigns, Google ads have the following targeting options:

1.    Custom Affinity audiences: gives you the chance to target your clients’ interests and online behaviors by displaying ads on selected websites such as blogger or rival sites that your client might check to raise your brand awareness.
In-Market audiences: gives you the chance to target customers who are currently on the lookout for products and want to purchase a product or a service similar to the one you offer.

2.    In-Market audiences: gives you the chance to target customers who are currently on the lookout for products and want to purchase a product or a service similar to the one you offer. 

This type of targeting depends on the stage of the customer’s journey your client is on and targets the people who are sure to purchase your products and services after clicking on your ad. It also categorizes interest in general groups like “Sports & Leisure,” “Financial & Business Services,” or in specific groups like “Basketball” or “Investment Strategies.”

3.    Keywords: Gives you the chance to select specific words and phrases related to your service or product. Google displays your ad to customers that use or search for these keywords. Moreover, keywords allow you to target by demographics, devices, locations, and more.  
Most people are very busy and can’t always check through their emails. Gmail allows them to save the ads they’re interested in on their inbox and watch them later. 

Gmail ads remain a highly-efficient marketing tool that uses PPC strategies to optimize brand awareness. If you’re interested in our Gmail Ad, or any other marketing services, call us now to set a consultation.

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