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© Origin 2021

The Brief

Outdoor Campaign in Red

Red Taxi, a revolutionary Taxi company, entered the Lebanese market with one objective in mind- to disrupt the taxi industry with advanced groundbreaking technology, challenging international giants Uber and Careem.

Their objective was to create a mind-blowing, groundbreaking outdoor campaign for 6000 billboards that were reserved all over Lebanon. Origin took this project under its wing to create creative visuals that would generate the buzz and awareness needed for Red Taxi.

Being one of our most exciting projects to date, the creative team wholeheartedly enjoyed working on this project. After brainstorming, thinking, and research we ended up with two campaigns to be implemented back-to-back.